Unlocking Academic Potential: Harnessing Social Media for Academic Visibility and Impacts
Preamble In recent years, Nigerian institutions have placed increasing emphasis on academics publishing their research outputs in high-impact journals, often prioritizing international publications over local ones. While this push for academic excellence is commendable, a pressing concern has emerged: the limited accessibility and visibility of these publications, among others, even within the academic community, and especially among students and other stakeholders. The shelves of online repositories and physical libraries are filled with valuable knowledge, but this knowledge remains largely untapped or underutilized due to poor dissemination strategy(ies). This article argues that Nigerian universities must adapt to the evolving technological landscape and leverage social media platforms to amplify the reach and impact of their research outputs. By embracing digital channels such as social media, academics can increase the visibility of their works, foster collaborations, and c...